Our Partnership with IOT

At rxotulsa, we partner with IOT to bring truly modern, data driven lens design to independent eye care practices. IOT is a global specialist in free form lens design, artificial intelligence, and photochromic technology, helping labs and brands create their own premium lens portfolios.

Through this partnership, rxotulsa can offer you IOT powered lenses under your own brand, or positioned as IOT technology, while we handle the surfacing, quality control, and support that make these designs perform in the real world.

Our Partnership with HOYA Vision

At rxotulsa, we’re proud to partner with HOYA Vision, a global leader in optical innovation and lens technology. This partnership allows us to provide eye care professionals with access to HOYA’s most advanced products while maintaining the personalized service and craftsmanship that define our lab.

Together, rxotulsa and HOYA share a commitment to delivering precision, performance, and long-term visual comfort to every patient.

Progressive lenses with real world focus

IOT’s free form progressive designs are built for patients who need clear vision at multiple distances without sacrificing comfort or stability. Their lens families are engineered to:

Provide smooth transitions between distance, intermediate, and near
Minimize swim and peripheral distortion
Offer wide, usable visual fields even in higher prescriptions

Through rxotulsa, you can access the full range of IOT progressive options, including:

Camber Steady Plus Progressive
- Flagship everyday design
- Large, stable fields and significantly reduced swim
- Ideal for medium to high powers and demanding wearers
Endless Steady Progressive
- High comfort design using advanced calculation to reduce aberrations
- Great for digitally connected wearers and all add powers
Essential Steady Progressive
- Enhanced entry level option
- Non personalized, smooth transitions and natural adaptation
- Perfect for first time progressive wearers or budget conscious patients

rxotulsa brings these designs to life with precise surfacing and finishing, so you get the performance of a premium free form portfolio with the flexibility of an independent lab.

Endless AI: hyper personalized lens selection

IOT’s Endless AI platform uses artificial intelligence and feedback from more than 100,000 wearers to help choose the best lens configuration for each patient.

Endless AI analyzes three major data sets:

Visual profiles
- Prescription, previous lenses, add power
- Lifestyle, activities, expectations, preferred environments
Lens features
- Progressive, single vision, or anti fatigue
- Materials, corridor length, base curve, treatment, width of fields, inset, coatings
Wearer experience
- Overall satisfaction
- Comfort, adaptation, aesthetics, performance in motion

Using this information, the system evaluates thousands of combinations and suggests the most suitable lens design and configuration for that specific wearer.

Through rxotulsa, Endless AI can be integrated into your prescribing process:

Initial configuration
- Progressive, anti fatigue, or single vision choices
- Simple online platform that generates a code to include with the order
Advanced configuration
- Material recommendations
- Treatment suggestions based on visual profile
- Optional second pair suggestions to increase value
Complete configuration
- Feedback module that collects satisfaction ratings
- Continuous learning as the AI refines results over time

The platform can be custom branded, so it feels like an extension of your own practice identity, while rxotulsa handles the lab side to make sure each Endless AI lens performs as promised.

Core IOT technologies that power performance

IOT’s best performing designs are built on a set of core technologies that focus on clarity, stability, and comfort.

Camber technology
Combines advanced curves on both sides of the lens to maximize visual quality across the surface, especially in progressives and higher prescriptions.
IOT Digital Ray Path 2
Optimizes each point on the lens based on prescription, position of wear, and the wearer’s accommodation.
- Reduces oblique aberrations more effectively
- Improves clarity when looking off axis or at digital devices
Steady and Steady Plus methodology
Patented approach that controls mean power in the distance zone and virtually eliminates peripheral spherical power error.
- More stable distance vision
- Less distortion and “swim” sensation

Together, these technologies allow rxotulsa to deliver IOT designs that feel stable, natural, and precise in everyday use.

Neochromes photochromic lenses: embrace the light

Neochromes is IOT’s state of the art photochromic lens technology that gives patients seamless adaptation between indoor and outdoor environments.

Key benefits you can offer through rxotulsa:

Fast darkening in seconds and quick fade back in just a few minutes at room temperature
Crystal clear indoors, comparable to clear high index lenses
100 percent UVA and UVB blocking for daily eye protection
Blue light filtering, especially when activated outdoors
Reduced eye fatigue in changing light

Neochromes arrive as semi finished blanks, which makes integration into your existing product line simple. That means:

You gain more control over your photochromic offering
You can build a branded photochromic line with rxotulsa and IOT behind the scenes
Your patients get modern, good looking lenses that adapt so naturally they often forget they are photochromic

IOT support, powered locally by rxotulsa

IOT does more than design lenses. They also provide:

Technical consulting and product development support
Marketing resources and positioning guidance
Training materials, product guides, and case studies

At rxotulsa, we connect those resources with your day to day reality. We help you:

Choose the right IOT designs for your patient base
Build private label or branded product tiers using IOT technology
Integrate tools like Endless AI and Neochromes into your practice story

rxotulsa and IOT together give you advanced lens design, AI driven personalization, and photochromic innovation, all delivered through an independent lab partner that knows your business and supports your growth.

2006 N Yellowood Ave
Broken Arrow, OK 74012

Phone: 918.459.3833
Toll Free: 800.886.3467
Fax: 800.886.3460